Strategic communication to support young men of color who are survivors of violence

BMSG is providing strategic communication support to grantees of the Healing Justice Alliance (HJA), which is committed to helping communities address violence as a public health issue and providing culturally appropriate services to young men of color who are survivors of violence.

BMSG is providing media advocacy training, technical assistance, and convening a public education committee to help participants build the skills and capacity they need to change the narrative around violence to ensure that all survivors of violence receive the care and services they need. In addition, BMSG is providing webinars and contributing to HJA's bi-monthly newsletter. 

Related resources

Webinar: Beyond the Data: Telling Your Story (July 13, 2016): In this session, BMSG helped participants learn how to incorporate story elements to support advocates' messages and frames. Story elements include visuals, sound or media bites, "authentic voices," or spokespeople who can deliver messages to specific targets, and social math, which helps bring visual context to data, statistics or trends.

Webinar: Learn How to Change the Discourse (March 9, 2016): Monitoring the news helps us understand the public conversation around violence and identify opportunities to change it. In this webinar, BMSG showed participants how to monitor news about violence, analyze it, disseminate it strategically to their networks, and capitalize on opportunities to move the conversation toward solutions.


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