Video: Communicating to create healthy communities: More than a message

BMSG's issue series

Video: Communicating to create healthy communities: More than a message

Thursday, April 30, 2015

Speaking at a November 2014 Place Matters Conference in Portland, Oregon, BMSG’s Lori Dorfman discusses how advocates can use media advocacy to help amplify and accelerate community organizing efforts and advance policies that improve health. She explains why message is never first, discusses the limits of counter-marketing, and shares insights on framing.