our projects

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Accelerating progress on obesity

The purpose of this project was to determine how research and advocacy used successfully in tobacco control and other public health issues can be applied to childhood obesity prevention.

Analysis of child sexual abuse in news coverage

BMSG analyzed United States newspaper coverage of childhood sexual assault to provide the Ms. Foundation for Women and its partners a more thorough understanding of what topics dominate this news coverage and how the issue is framed.

paper dolls holding hands

Analyzing how health is framed in Kentucky news coverage

Berkeley Media Studies Group assisted the Foundation for a Healthy Kentucky with evaluating its Promoting Responsive Healthy Policy initiative, which works to promote policies and practices that increase access to health care, improve children’s health, and bolster smoke-free protections for Kentuckians.

paper dolls holding hands

Bay Area soda tax debates: Media analysis and lessons for advocates

News is important because it sets the agenda for policy debates and shapes the information that voters and policy makers use when they consider whether or not to support an issue. As such, we wanted to learn more about the media conversation surrounding whether or not to tax sugary drinks.

Buck tobacco sponsorship

In this project, BMSG developed a media advocacy plan to counter the aggressive marketing by the tobacco industry at family sporting events and to frame the issue as one of irresponsible industry marketing. We also taught advocates how to develop a media strategy, anticipate difficult questions in interviews and prepare solid, policy-oriented answers.

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